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Experience

TRAFFIK, Irvine, CA, 2021-present

Copywriter, 2021-present

Develop innovative and well-written advertising campaign concepts and copy for clients across a range of industries including healthcare, insurance, fashion, fitness, and technology. Write copy and content for a wide range of mediums including Google ads, social media ads, landing pages, marketing emails, print, billboards, blogs, white papers, and video and radio scripts. Collaborate with designers, art directors, creative directors, strategists, and accounts representatives to create concepts and copy that meet the cli-ent’s and audience’s needs while being creative and unique.

Key Accomplishments:

  • Created multi-channel campaign concepts and copy for PIH Health Hospital’s multiple service lines.
  • Relaunched TheManRefined’s website blog, and collaborated with the accounts and digital teams to create a content strategy that is both SEO-friendly and relevant to the brand’s audience

XE.COM, Irvine, CA, 2020-2021

Content Manager, 2020 – 2021

Oversaw all blog content including strategizing with key business leadership, managing external agency to produce SEO-focused content, and creating content in line with the goals of the business. Collaborated with SEO, design, corporate, and and lifecycle teams to develop effective content, maintain a consistent brand across all marketing channels, and ensure a consistent flow of relevant content to all audiences. Composed copy for landing pages, website, social media posts, and email marketing campaigns. 

Key Accomplishments:

  • Developed a new, multifaceted content strategy, publishing an average of 5 unique blog posts per week.
  • Boosted traffic to the Xe.com blog by 500%.
  • Created Xe brand style guide to ensure consistent tone, style, and messaging across all channels.

NEILSON MARKETING SERVICES, Laguna Hills, CA, 2016-2020

Content Manager, 2018 – 2020

Oversaw all blog content including, assigning content to team members, researching topics, and editing posts before publication. Collaborated with marketing and social media leadership to develop custom content strategy for clients, managed hiring and onboarding of associates, and coordinated press releases for internal newsletter. Composed copy for client websites, marketing packages, and email marketing campaigns. 

Key Accomplishments:

  • Maximized efficiency of department by doubling the size of team.
  • Boosted clientele by creating content only package to address specific customer needs.
  • Improved onboarding of new associates by developing Insurance Term Glossary and Research Guide.

Content Coordinator, 2018

Controlled day-to-day development, implementation, and auditing of client content strategy, wrote high-end, unique copy for select clients, and collaborated with internal departments to ensure consistency in publishing platforms.  Developed schedule and prioritized assignments for freelance writers and drafted monthly newsletter for customers. Wrote and edited monthly blog posts for select clients.

Key Accomplishments:

  • Organized creation and editing of 100 different blog posts per month.
  • Initiated and implemented new content production process.

Social Media Marketing Assistant, 2017 – 2018

Researched, wrote, edited, and published 100 articles per month for insurance industry clients, collaborated with customers and internal leadership to develop content strategy, and assisted in writing press releases, marketing emails, and advertisements. Utilized WordPress to publish blog posts and shared content across social media platforms. 

Key Accomplishments:

  • Enhanced client social media pages and websites for maximized search engine performance.
  • Created blogging style guide to improve content quality of new writers.

Freelance Content Writer, 2016 – 2017

Researched, wrote, and published blog posts and video scripts for insurance clients. 

My Scattered Thoughts on Writing

With an English professor for a mother and a librarian for a grandmother, I suppose it was only inevitable that I would grow up loving the English language. I can’t remember a time when I wasn’t devouring every book I could get my hands on (even if it required my mother reading it out loud to me). Books gave me so much; in addition to being a great way to spend my time, reading also improved my vocabulary, spelling, and grammar skills. When I was in middle school I was enough of a “word nerd” that I wound up competing in the Scripps National Spelling Bee, something that I never would have been able to do if it hadn’t been for the hours I’d spent reading. (The only reason I was able to correctly spell the word “eleemosynary” was because I’d spent years poring over The Princess Diaries and its assorted sequels.)

College: The Love is Born

Curiously enough, I didn’t truly embrace my love of reading and writing until midway through my second year of college. I was determined to step away from my family line of humanities-minded women, and decided that I would pursue UCLA’s Business Economics major. That major was hilariously wrong for me. The second I stepped into my first accounting class, I knew I didn’t belong there. Every time one of my General Education classes would give me an essay or another writing assignment, I would prioritize it above any other commitment, and have a great time with it. I had taken a Shakespeare class for a GE requirement during my very first quarter, and no class brought me as much enjoyment as that one had. After taking my first college English class during the fall of my sophomore year, I knew that it was the path for me. I didn’t even wait until the class was over; midway through the quarter, I officially made the decision to declare my major. Everyone who had scared me at the beginning of college with their obnoxious yet well-meaning “It’s a tough job market, you need to pick a major that translates to a career!” couldn’t be further from my mind.

When I think back to my college years, some of my favorite memories come from the literature I had the opportunity to read. I had read A Tale of Two Cities in high school and loathed it, but Oliver Twist captivated me in university. I spectacularly failed at comprehending The Sound and the Fury when I was sixteen, but I adored As I Lay Dying at nineteen. Since then, The Sound and the Fury and I have managed to reconcile our differences, and I am to this day actively working my way through Faulkner’s bibliography.

Professional Writing

These days, I don’t spend too much time writing literary analyses. Since my 2016 graduation from UCLA with a B.A. in English and a minor in Film, Television, and Digital Media, I have been a professional copy and content writer and editor for nearly two and a half years now (topping the three-year mark if you choose to include my website and magazine internships while I was still in school). Language is my life, and having a career where I can use my words in order to reach out to people and help my employer is something that I am very blessed to have. Through content management and editing, I have been able to watch other writers grow and further develop their skills, and I am always ready to innovate.