Experience

TRAFFIK, Irvine, CA, 2021-present

Copywriter, 2021-present

Develop innovative and well-written advertising campaign concepts and copy for clients across a range of industries including healthcare, insurance, fashion, fitness, and technology. Write copy and content for a wide range of mediums including Google ads, social media ads, landing pages, marketing emails, print, billboards, blogs, white papers, and video and radio scripts. Collaborate with designers, art directors, creative directors, strategists, and accounts representatives to create concepts and copy that meet the cli-ent’s and audience’s needs while being creative and unique.

Key Accomplishments:

• Created multi-channel campaign concepts and copy for PIH Health Hospital’s multiple service lines.
• Relaunched TheManRefined’s website blog, and collaborated with the accounts and digital teams to create a content strategy that is both SEO-friendly and relevant to the brand’s audience

XE.COM, Irvine, CA, 2020-2021

Content Manager, 2020 – 2021

Oversaw all blog content including strategizing with key business leadership, managing external agency to produce SEO-focused content, and creating content in line with the goals of the business. Collaborated with SEO, design, corporate, and and lifecycle teams to develop effective content, maintain a consistent brand across all marketing channels, and ensure a consistent flow of relevant content to all audiences. Composed copy for landing pages, website, social media posts, and email marketing campaigns. 

Key Accomplishments:

• Developed a new, multifaceted content strategy, publishing an average of 5 unique blog posts per week.
• Boosted traffic to the Xe.com blog by 500%.
• Created Xe brand style guide to ensure consistent tone, style, and messaging across all channels.

NEILSON MARKETING SERVICES, Laguna Hills, CA, 2016-2020

Content Manager, 2018 – 2020

Oversaw all blog content including, assigning content to team members, researching topics, and editing posts before publication. Collaborated with marketing and social media leadership to develop custom content strategy for clients, managed hiring and onboarding of associates, and coordinated press releases for internal newsletter. Composed copy for client websites, marketing packages, and email marketing campaigns. 

Key Accomplishments:

• Maximized efficiency of department by doubling the size of team.
• Boosted clientele by creating content only package to address specific customer needs.
• Improved onboarding of new associates by developing Insurance Term Glossary and Research Guide.

Content Coordinator, 2018

Controlled day-to-day development, implementation, and auditing of client content strategy, wrote high-end, unique copy for select clients, and collaborated with internal departments to ensure consistency in publishing platforms.  Developed schedule and prioritized assignments for freelance writers and drafted monthly newsletter for customers. Wrote and edited monthly blog posts for select clients.

Key Accomplishments:

• Organized creation and editing of 100 different blog posts per month.
• Initiated and implemented new content production process.

Social Media Marketing Assistant, 2017 – 2018

Researched, wrote, edited, and published 100 articles per month for insurance industry clients, collaborated with customers and internal leadership to develop content strategy, and assisted in writing press releases, marketing emails, and advertisements. Utilized WordPress to publish blog posts and shared content across social media platforms. 

Key Accomplishments:

• Enhanced client social media pages and websites for maximized search engine performance.
• Created blogging style guide to improve content quality of new writers.

Freelance Content Writer, 2016 – 2017

Researched, wrote, and published blog posts and video scripts for insurance clients.